The .XXX Domain is here!
.XXX is a new Top Level Domain Name (TLD) dedicated to the adult entertainment industry. It has been designed specifically for use by the adult industry to reach their global audience using easy to remember, directly relevant domain names.
Who should register a .XXX Domain Name and why?
- Protect your brand from being associated with adult material.
- All existing trademark owners as well as Non-Sponsored Community members can block their brand names by registering a "non-resolving" or blocked .xxx domain name.
- Protect your brand and make sure competitors don't register your name
- A globally promoted & recognisable trusted brand
- Increased traffic and visibility
- Access to a unique micro-payment platform and Registry Sponsored Portals
- Visible security with McAfee trustmark
How to protect your brand
All live websites resolving in the .XXX domain will contain adult content, but if you register your domain as a Non-Member of the Adult Sponsored Community (this option is available in our checkout process), it will not resolve and visitors will see a blank page.
Securing your domain name in the .XXX extension is essential if you want to prevent others from using your domain names in this new Adult Content space. You can protect the image of your website and brand by registering an equivalent domain in the .XXX extension. When you make a defensive registration, your domain will be blocked for others to use. Nobody will be able to put any content on this website, and you will prevent your domain name from being associated with adult entertainment.
What is the Adult Sponsored Community?
Individuals, business, entities, and organisations that:
- Provide online, sexually-oriented adult entertainment ("Online Adult Entertainment") intended for consenting adults or for other community members ("Providers");
- Represent Providers ("Representatives");
- Provide products or services to Providers and Representatives ("Service Providers").
XXX-tra Security and Safety
Although the .XXX domain has been met by some controversy, it is important to recognise how .XXX can help manage adult content on the Internet.
A set of Best Business Practices opposite has been developed by the International Foundation for Online Responsibility (IFFOR) in order to effectively provide self-regulation of the adult industry.
All .XXX registrants will be contractually obliged to follow these practices.
In particular registrants will agree to:
- Safeguard children from online marketing and targeting.
- Defend customer privacy.
- Use accurate labeling and meta-tagging.
- Ensure transaction and contact information security, and clear and accurate disclosures.
- Protect intellectual property rights.
- Combat unlawful malicious code and technology usage, for example spoofing.
- Oppose spam in the form of fraudulent, anonymous or unsolicited adult entertainment advertising.
